Content That Drives Conversions

Using my unique content conversion strategy, you can have high-ranking, meaningful content that captures your users along the consumer’s journey. Throughout my experience as a digital content developer and copywriter, I have seen, studied, and practiced a wide variety of content strategies. Most SEO content strategies focus on fleeting trends and empty keywords. Isn’t it time you target your content towards users who are actually interested in buying your services?

See How It Works!

How My Content Conversion Strategy Works

With my uniquely developed content strategy, I will create, write, edit, and implement a conversion-driven content strategy that is proven to capture users when they are actively looking for your products and services. The Content Conversion Strategy is based on a simple concept: write and develop keyword-targeted content based on keywords your target customer is searching for along the consumer's journey.

Awareness

The first part of the consumer’s journey. At this point, your customers are searching for the types of services you may be offering. All you have to do is reach them!

Common searches at this stage include, “What is…” or “How To…” blogs that are looking to educate the consumer about the products and services they are searching for.

Here is my strategy at work: Let’s say that you want to start including blog content on your site, but are unsure of the value or results you can expect them to bring.

So I write a piece of content entitled, “What is a Blog? How To Write A Blog That Converts."

This content is intended to teach you about the product (in this case, a blog) and direct you to the conclusion that a blog is exactly what you need.

Following this, the consumer enters the Consideration Stage.

Consideration

During the consideration stage, the consumer has realized and understands the value of the product they are interested in. At this point, a decision has been made; they are going to purchase the service you offer. However, they may not know who they are going to purchase it from yet!

This is where my content strategy can help your business shine.

Using our previous example of a consumer (possibly you!) looking for blog content, we know that at this point in their journey they have decided that they definitely want blogs for their website. However, they may be thinking, “Blogs are great, but I don’t have the time to write one!”

So I write a piece of content entitled, “White Label Content: Crush Your Blog Content Strategy.”

This content is intended to help you understand the value of not just blogs, but blogs written by a white-label, professional blog writer. Helping the consumer to understand the value that the product brings AND the value that your professional services bring will help to bridge the gap between casual reader and a consumer who is ready and willing to buy.

Following this, the consumer enters the Decision stage.

Decision

During the decision stage, the consumer has realized and understands the value of both the product they are interested in and the value of professional services.

At this point, they are going to purchase the service you offer AND they are going to purchase it from a professional; is it going to be you?

If you have successfully followed the content strategy up to this point, the consumer will hopefully have read the other blogs along the consumer journey. This familiarity warms the lead to your brand, recognizing you as an authority in your industry.

The final part of the content strategy is the most important part: conversion.

So I write a landing page entitled, “Content That Drives Conversions.”

In fact, it's the one that you're reading right now!

Driving Results

My content strategy works...and you can prove it. Contact me today to discuss how bringing me onboard your team will increase your conversions, drive more traffic to your website, and grow your brand's authority in your industry.

Let's Work Together

Email Me

tranieri45@gmail.com